Product & Service Information Policy

Firehock aims to provide clear, accurate, and honest information about all products and services.

What Firehock offers

Firehock provides:

• coaching

• accountability

• education

• community support

• fitness and lifestyle guidance

• digital health and performance resources

• online and in-person coaching options

Firehock does not provide medical treatment, therapy, diagnosis, injury rehabilitation, or crisis support.

Product descriptions

We aim to make all product and service descriptions accurate, including:

• what is included

• who the offer is for

• pricing

• delivery method

• duration

• access period

• relevant limitations

If a product or service changes, we will update the website or communicate the change clearly where relevant.

Coaching outcomes

Firehock is built around structure, accountability, and evidence-informed lifestyle support.

However, results vary from person to person.

Your results may depend on:

• consistency

• effort

• health status

• injuries or limitations

• sleep

• stress

• nutrition

• medical history

• personal circumstances

• adherence to the program

We do not guarantee specific weight loss, body composition, fitness, health, or performance outcomes.

Client responsibility

By purchasing or participating in a Firehock product or service, you agree to:

• provide honest and accurate information

• disclose relevant injuries, medical conditions, or limitations

• participate safely and responsibly

• seek medical clearance if needed

• communicate if something does not feel right

• understand that coaching is not a replacement for medical advice

Adult-only services

Firehock’s men’s coaching programs are currently designed for adults aged 18 years and over.

If Firehock develops youth/student programs in the future, those services will have separate consent, safeguarding, and eligibility requirements.

Returns, Refunds & Cancellation Policy

At Firehock, we aim to be fair, clear, and human. We also comply with our obligations under Australian Consumer Law.

This policy applies to Firehock products and services, including:

• The Proof Reset programs

• online consults

• Gold Coast in-person coaching

• digital products, including e-books and downloadable resources

• any other Firehock coaching, education, or digital products

Australian Consumer Law

Nothing in this policy removes your rights under Australian Consumer Law.

If a product or service has a major problem, is not as described, is not delivered with due care and skill, or otherwise fails to meet applicable consumer guarantees, you may be entitled to a remedy such as a refund, replacement, repair, cancellation, or other appropriate solution.

Change-of-mind refunds

We do not generally offer refunds for change of mind.

This includes situations where:

• you change your mind after purchase

• your schedule changes

• you decide not to participate

• you stop using the product or service

• you do not complete the program

• you purchase the wrong product by mistake

However, we understand that life happens. If something genuine comes up, contact us directly and we will review the situation fairly.

Digital products

Digital products include e-books, scorecards, downloadable templates, guides, or other digital resources.

Because digital products are delivered electronically, we generally do not provide refunds once the product has been accessed, downloaded, or delivered, unless required by Australian Consumer Law.

If you cannot access your digital product because of a technical issue, contact us and we will help resolve it. If we cannot provide access to the product you purchased, we will offer an appropriate remedy.

The Proof Reset programs

The Proof Reset is an application-based coaching and community experience. Places are limited, and payment secures your position in the program.

For this reason, we do not generally offer refunds once:

• you have been accepted into the program

• payment has been made

• onboarding has begun

• you have received access to program materials

• you have joined the private group/community

• the program has started

If you withdraw before the program starts, we may offer a credit, transfer, or partial refund at our discretion, depending on timing and whether your place can be filled.

Missed calls, missed check-ins, or missed participation are not refundable.

Online consults

Online consults may be rescheduled with at least 24 hours’ notice.

If you cancel or reschedule with less than 24 hours’ notice, the session may be forfeited unless there are genuine emergency circumstances.

If Firehock needs to reschedule, you will be offered a new time or a refund if a suitable time cannot be arranged.

In-person coaching

Gold Coast in-person coaching sessions may be rescheduled with at least 24 hours’ notice.

If you cancel or reschedule with less than 24 hours’ notice, the session may be forfeited unless there are genuine emergency circumstances.

If Firehock cancels or cannot deliver the session, you will be offered a rescheduled time, credit, or refund.

Payment plans

If you choose a payment plan, you are committing to the full payment amount.

Payment plans are not a subscription that can be cancelled partway through simply because you stop participating.

If a payment fails, we may pause access to the program, community, resources, or coaching until the payment issue is resolved.

How to request a refund or remedy

To request a refund, credit, or remedy, email:

ryan@theproofreset.com

Please include:

• your full name

• purchase date

• product or service purchased

• reason for the request

• any relevant screenshots or details
  

I will personally aim to respond within 5 business days.

Shipping & Digital Delivery Policy

Firehock currently sells digital products, coaching services, online programs, and in-person coaching. At this stage, we do not generally ship physical products.

Digital product delivery

Digital products, including e-books and downloadable resources, are delivered electronically.

After purchase, you should receive access via:

• email

• download link

• website member area

• checkout confirmation page

• another digital delivery method

Most digital products should be available shortly after purchase. If you do not receive access within 24 hours, contact:

ryan@theproofrest.com

Online consult delivery

Online consults are delivered through video or phone platforms such as:

• FaceTime

• Zoom

• Google Meet

• phone call

You will receive booking details after your appointment is confirmed.

Program delivery

The Proof Reset programs may include:

• online coaching calls

• private group/community access

• check-ins

• digital resources

• coaching feedback

• optional in-person elements, depending on the program tier

Program access is provided after acceptance, payment, and onboarding.

In-person coaching delivery

Gold Coast in-person coaching is delivered face-to-face at an agreed location.

Location and session details will be confirmed directly with you before the session.

Incorrect email or access issues

Please ensure your email address is entered correctly at checkout.

If you entered the wrong email address or cannot access your purchase, contact us and we will help resolve it.

Future physical products

If Firehock sells physical products in the future, shipping times, costs, carriers, and delivery terms will be clearly listed before purchase.

Privacy Policy

Firehock respects your privacy. We collect only the information we reasonably need to provide our products, services, communication, and support.

Information we may collect

We may collect:

• name

• email address

• phone number

• location

• age

• occupation

• family status if voluntarily provided

• health and fitness goals

• injury or medical history if voluntarily provided

• lifestyle information

• program application responses

• booking details

• payment and transaction information

• website usage data

• optional wearable data if you choose to share it

Sensitive information

Some information you provide may be considered sensitive, including health, injury, medical, or wellbeing-related information.

We only collect this type of information when it is relevant to coaching, safety, support, or program suitability.

By providing this information, you consent to Firehock using it for coaching, communication, safety, and service delivery purposes.

How we use your information

We may use your information to:

• assess applications

• deliver coaching services

• manage bookings

• provide digital products

• process payments

• communicate with you

• personalise support

• manage the private community

• improve our services

• send marketing messages where you have consented

• meet legal or administrative obligations

Wearable data

If you choose to share wearable data from devices such as WHOOP, Garmin, Apple Watch, Oura, Fitbit, or similar, it is used only as optional coaching context.

Wearable data is not used for diagnosis or medical treatment.

Payment information

Payments may be processed through third-party providers such as Wix Payments, Stripe, PayPal, or other payment platforms.

Firehock does not directly store full card details unless a payment provider allows this securely within its own system.

Third-party platforms

Firehock may use trusted third-party platforms to deliver services, such as:

• Wix

• email marketing tools

• payment processors

• booking systems

• video call platforms

• cloud storage

• analytics tools

These platforms may collect and process information according to their own privacy policies.

Marketing communication

If you join our mailing list, purchase from us, or consent to receive updates, we may send you emails or messages about Firehock products, services, resources, or offers.

You can unsubscribe at any time.

We do not want to spam anyone. Firehock’s brand is built on trust, not pressure.

Accessing or correcting your information

You can contact us to request access to, correction of, or deletion of your personal information where appropriate.

Email:

ryan@theproofreset.com

Data storage and security

We take reasonable steps to protect personal information from misuse, loss, unauthorised access, modification, or disclosure.

No online system is completely risk-free, but we aim to handle client information carefully and respectfully.

Contact

For privacy questions, contact:

ryan@theproofreset.com

Health, Fitness & Coaching Disclaimer

Firehock provides coaching, education, accountability, and community support.

Firehock does not provide:

• medical advice

• diagnosis

• treatment

• therapy

• crisis support

• injury rehabilitation

• clinical nutrition treatment

• physiotherapy

• psychological counselling

Seek professional advice

Before starting any new exercise, nutrition, health, or lifestyle program, you should consider speaking with a qualified health professional, especially if you:

• have a medical condition

• are taking medication

• have an injury

• are recovering from illness or surgery

• have concerns about your mental health

• are unsure whether a program is safe for you

Exercise risk

Exercise and lifestyle change involve some risk.

By participating in Firehock services, you acknowledge that:

• you are responsible for working within your capacity

• you will stop if you feel pain, dizziness, chest discomfort, unusual shortness of breath, or other concerning symptoms

• you will seek medical support if needed

• you will tell Firehock about relevant injuries, conditions, or limitations

No guaranteed outcomes

Firehock does not guarantee specific results.

We provide structure, support, and accountability, but your outcomes depend on your actions, consistency, health, lifestyle, and individual circumstances.

Community Guidelines

The Firehock community exists to help men feel supported, respected, accountable, and heard.

To protect the quality of the room, all members agree to follow these guidelines.

Respect first

Treat others with respect.

No harassment, bullying, hate speech, personal attacks, threats, intimidation, or disrespectful behaviour.

Confidentiality

What is shared inside the group stays inside the group.

Do not screenshot, record, copy, share, or repeat another member’s personal information, photos, messages, or story without permission.

No ego, no shame

This is not a space for belittling, mocking, or showing off.

Members are expected to support each other honestly and respectfully.

No medical advice between members

Members may share personal experiences, but should not diagnose, prescribe, or give medical, psychological, injury, or clinical nutrition advice to others.

Stay on purpose

The group is for:

• check-ins

• support

• accountability

• wins

• questions

• reflection

• progress

• practical discussion

Spam, self-promotion, unrelated selling, or inappropriate content may be removed.

Removal from the group

Firehock may remove a member from the community if their behaviour harms the group, breaches confidentiality, disrespects others, or goes against the purpose of the program.

Terms of Participation

By purchasing, applying for, or participating in Firehock products or services, you agree to these terms.

Application-based programs

Some Firehock programs are application-based.

Submitting an application does not guarantee acceptance.

Firehock may decline an application if the program is not the right fit, if the cohort is full, or if the level of support needed falls outside the scope of coaching.

Payment

Payment must be made before access is provided unless another arrangement has been agreed.

For payment plans, all instalments must be paid according to the agreed schedule.

Access

Program access is for the registered participant only.

You may not share logins, resources, group access, recordings, templates, or materials with others without written permission.

Intellectual property

Firehock content, resources, frameworks, templates, videos, documents, scorecards, and written materials remain the intellectual property of Firehock unless otherwise stated.

You may use them for your own personal development, but you may not copy, resell, distribute, reproduce, or repurpose them commercially.

Behaviour

Firehock reserves the right to remove a participant from a program or community if their behaviour is unsafe, disrespectful, abusive, dishonest, or damaging to the group environment.

Program changes

Firehock may make reasonable changes to program delivery, scheduling, resources, platforms, or inclusions where needed.

If a material change affects your access or experience, we will communicate this clearly.

Marketing Communications Policy

Firehock may send emails or messages about:

• program updates

• new resources

• offers

• content

• e-books

• coaching opportunities

• community updates

We will only send marketing communications where we have consent or a reasonable basis to contact you.

Every marketing email will identify Firehock as the sender and include a way to unsubscribe.

If you unsubscribe, we will respect that request.

Transactional emails, such as receipts, booking confirmations, program access details, or service updates, may still be sent where necessary.